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Management model of corporate social responsibility best practices

By Adriana Mantilla Osorio de Bogotá city, Colombia

Text translated by Adriana Mantilla Osorio de Bogotá city, Colombia.

How to implement a management model for corporate social responsibility? This is the question many companies are posing. It is complicated? Find out the simple steps toward gradual and sustainable implementation, following the recommendations of the GRLI (Globally Responsible Leadership Initiative) and the EFMD (European Foundation for Management Development), in addition to other integrated management trends.

 

First step: Identify within the organization what processes can affect internal and external communities (or stakeholders) and the environment, in order to develop plans to control or mitigate that impact in a sustainable way.

Check each of following areas to analyze the current state of the organization:

  • Business conduct related to ethical behavior in business development.
  • Corporate governance from the top-down, integrating the principles of social responsibility into thinking and practices across the organization.
  • Community involvement, developing cooperation practices to the economic and social benefit of neighboring communities.
  • Relations with suppliers , interaction with the value chain
  • Human Rights, Workplace, Environment/Sustainable Development, in accordance with international standards.

Identifying actions tied the management of social responsibility is key for monitoring process and improvement. Conducting an internal diagnosis accompanied by an evaluation mechanism is recommended as a way to determine results in each area. Relevant stakeholders must be involved in this step so as to establish the real impact of implementation on their actions.

 

Second step: Integrating the social responsibility diagnosis in the analysis of competencies of the organization (SWOT- Strengths, Weaknesses, Opportunities, and Threats) is essential to define the objectives and action plans to follow as an integral part of the mission, vision and internal policies of the organization.

 

Third step: Define key performance indicators as result of the strategic planning which allow for monitoring of implementation in a measurable way.

 

Fourth step: Develop training programs incorporating the principles of social responsibility in order to create commitment among stakeholders to comply with the initiatives.

 

Fifth step: Execute the action plans and update the key performance indicators. The use of technological tools (like a dash board) to monitor and control is recommended.

 

Sixth step: Develop and disseminate sustainability reports so that stakeholders participate actively in audits and are able to provide ideas for improvement. Collaborative work environments (online) provide additional information can enable stakeholders’ active participation.

 

Seventh step: Adjust the company’s strategic framework according to the audit result.

 

The model applies to any organization. It contemplates the general standards for the preparation and presentation of the sustainability report to communicate the initiatives that the organization promoted and developed.

 

 

What do you think about the model?

 

 

 

 

 

 

Autor Profile:

Adriana Mantilla is Industrial Engineer, with a focus in Management and Information Technology, currently pursuing a Master of Business Administration. Past professional experience includes working as a Business Process Analyst in technology projects and as a Coordinator of Market Development. The author participated as a speaker at the second congress of the Global Compact of the United Nations on September 3, 2012 with her thesis: “A management model of social responsibility as applied to Universities”.

 

 

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