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What can internal communication do for your company?

By Luis Miguel Díaz-Meco de Madrid, España

Translated by Lucila Agustina Norry, Buenos Aires city, Argentina.

It is surprising to see the low level of attention companies and institutions pay to a management tool like the internal communication, which is so useful and offers many results (including financial results).

Today we can still observe two clear business models, depending on how their communication is managed:

  1. Traditional companies which ignore it, they don’t believe in or support their communication.
  2. More modern and open companies which encourage and promote their communication as part of their formula for business success.

Let’s analyze what these models consist of and, mainly, which results we can expect from each of them:

Model A

It is organized on the basis of a strong hierarchical structure (here, we find the bosses, there, we find the subordinates, with more subtle but marked gradations, as we get to the bottom of the organization chart).

Information is always transmitted in a vertical way and in one direction (from the top to the bottom).

There is a lack of transparency (information is regarded as a precious treasury which must be hidden and exclusively belongs to specified members of the company. Furthermore, it is believed that the other employees have neither interest nor capacity to value such information).

In fact, there is no communication as such, there are only pieces of information transmitted by employers to employees. The other members of the company have no possibility of discussing, enriching and sharing them.

Model B

Its structure is much more flexible, open and collaborative. All of the employees are involved in the change management and their initiative and capacity to solve problems are promoted.

Information flows in both directions (from the bottom to the top and vice versa), workers are no longer audiences and become participants.

Values such as openness, honesty and transparency are promoted. Employees are considered to be adults and all information is given to them.

What do we achieve by using Model B?

Generating commitment

Facilitating transparency and participation

Motivating employees

Offering credibility and coherence in relation to company plans and purposes.

Strengthening shared values

Improving work atmosphere (the sense of well-being and satisfaction for working for a specific company),reducing stress and absenteeism.

All of which directly results in:

Improved management and how it is perceived.

Increased productivity.

And, eventually:

In better financial results for the company.

In brief, there are only few investments more productive for a company than an investment decided by internal communication.

Because, as the University of Harvard (the U.S.A.) has revealed: “1% improvement in work atmosphere impacts on 2% of a company profits”.

 

 

 

 

 

Translator’s profile:

Lucila Agustina Norry es Traductora Pública en idioma inglés egresada de la Universidad de Buenos Aires. Se dedica a la capacitación en idioma inglés de negocios y con objetivos específicos, principalmente inglés técnico, económico y legal, tanto en instituciones públicas (BCRA, CNV, Aerolíneas Argentinas) como en empresas privadas de primera línea. Brinda servicios de traducción en los pares de idiomas inglés <>español de documentos Comerciales (Contratos, actas, minutas, informes, estados contables), documentos legales (demandas, sentencias, escritos judiciales), documentos Públicos (Certificados, Diplomas, C.V.), documentos técnicos (manuales, informes técnicos) y sitios web.

 

 

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